After being selected by judges like Raf Simons, Phoebe Philo and Nicolas Ghesquière in May, 2014 as one of the winners of the LVMH Young Fashion Designer Prize MIUNIKU showed their Spring Summer 2015 Collection called Cool Pool at a presentation in Paris in September, 2014.
MIUNIKU, a luxury clothing and accessories brand for modern women, was founded by the sisters Tina (25) and Nikita (23), who were born and brought up in Mumbai, India. I contacted them before I left Sydney for a catch up during my trip
Their work is a stark contrast to most fashion and design that comes out of India. When you are immersed in the culture here is is easy to see that most Indian women desire traditional ethnic clothes with ornate decoration. Gold is also revered and bright royal colours like red, blue and purple take centre stage. The girls admit that the Indian fashion industry and media mostly didn’t understand the messages behind their clothes. The overall brand aesthetic is a balance between clean lines and graphic details, mixing minimal and maximal elements. This is also why I believe that their clothes will appeal more to the Western Fashion Industry. Just recently their Autumn Winter 2014 Collection could be seen being snapped in Street Style photos on the streets of Europe during fashion week.
If you look to the Spring Summer 2015 Cool Pool photos below you can see the designer's dreams of an Indian summer spent by the pool. But not in the obvious tropical prints kind of way. They use bright colours, simple shapes and synthetic fabric mixes to represent pool toys, towels and pool tiling. At present it's one of the hottest times of year in Mumbai and I can see myself wearing the MIUNIKU creations inside in the air conditioning. I can also see some of these pieces in the wardrobes of my European readers who will be going into Winter this time of year.