I am very grateful for all the people I meet and the interesting things I learn as a blogger. As you may be aware bloggers are approached by thousands of companies a year. I am VERY proud to be an independent Fashion, Design, Art, Photography & Lifestyle Blogger which means that when I am approached by businesses I can choose to represent products and services that I believe in. I can write articles on subjects that interest me and I feel like I have an active voice.
I received an email from Brad Munro of Willi Footwear about writing an article on their new range of thongs that promise the end to that pull-through problem that many consumers have when wearing their thongs.
Their simple idea is a good one. Not only will the thongs appeal to Australians (as our national footwear in summer is the humble thong) but most people from around the world will love them too. Purchase a pair of Willi Flip Flops and you will be able to change your thong straps and thong base combination yourself, as often as you like in less than 30 seconds with no tools and no fuss!
So why do I like them so much you may ask? If you're an avid reader of Fashion Blender™ you may have heard that I prefer to reserve my thong wearing for getting a pedicure or taking the garbage out... I like Willi Flip Flops because their design has been thought about. And if I am going to be wearing thongs I'd like to wear some stylish ones! I really like the Willi logo pattern on the bottom which doubles as a non-slip grip plus I love their main design feature - the VERY AUSTRALIAN Boomerang shaped strap plugs (see picture above). They insert through the flip flop base and stay totally secure until you want to remove them. Plus this feature means I could create 24 different colour combinations of Willi Flip Flops in seconds whenever I feel like it.
It seems that lots of Australians are behind the Willi Flip Flop idea too. The Gold Coast based company started a crowdfunding campaign on INDIEGOGO and has already passed their funding goal of $30,000 AUD!! You can still head over and help fund the project if you'd like - there's approximately 35 days still to go.
Willi Flip Flops are super comfy, lead and dye free and will come in all sizes! They're set to arrive in November and I am already on the waiting list.