Este´tica Spring Summer 2015
Firstly, I'd like to congratulate my friends at IN-PROCESS for winning the 7th DHL Designer Award at Mercedes-Benz Tokyo Fashion Week! The award recognises young Japanese fashion design labels with international potential. DHL provides assistance as an official logistics partner for Tokyo Fashion Week. Yurika Ohara and Steven Hall of IN-PROCESS were awarded a commemorative plaque along with the extra prize of overseas shipping credit valued at 500,000 JPY on the 16th October during Fashion Week.
“The entire staff is grateful to receive this highly prestigious award. We have opened shops abroad in China and Hong Kong, and are working towards further expansion in the future – particularly in Europe, the US and Russia. DHL’s shipping support will be immensely helpful for us. We would like to take the opportunity given to us by this award to put greater focus into global expansion.”
Now onto the Spring Summer 2015 Collection.
The Spring Summer 2015 IN-PROCESS Este´tica collection represents a modernised version of Mexican aesthetics. The aim of the show was to present Mexican tiles, stamps, stencils, architecture, festivals, Frieda Kahlo or anything culturally significant to create a very “now” visual runway presentation. The IN-PROCESS designers used these references points and added their own touch to them, whilst still staying loyal to their Mexican origin. The result was a very colourful, wearable show. Their original ideas characterised by modern nostalgia led to them being selected as winners of the DHL award this year. The pieces that went down the
IN-PROCESS Spring Summer 2015 runway truly captured what the brand stands for - the energy of a garment that appears in the process of it being made.
I really enjoyed the show. I loved the set design which was very industrial and felt almost like a stark break away from the simple floral colourful designs. I loved the silk dresses in photos one, three and four below and I also loved the ombre stripe tops, cardigans and skirts that you can see in photos seven, eight and ten below. The paint splatter dress shown in photo nine is something I can't wait to get my hands on for the Australian summer that will start very shortly!